MacDonald’s is a name that’s recognized all over the world, even in seemingly remote places. The phenomenal growth MacDonald’s achieved has made it not just a business or a brand, but a symbol of a country and its way of life, specifically its food.
One of the reasons for the success of the MacDonald’s chain of restaurants is the quickness of their service and the quality of their product, maintained the same in every place they have opened up. Their fanatical obsession to maintain their quality and sameness has contributed to the explosive growth of their franchisee.
The key to their near-perfect replication of their product lies in their strict adherence to the same production process in every location they are found. They discovered and refined a way of doing things and then religiously stuck to that way everywhere. Their insistence that the same process is repeated every time, all over, is the key to their phenomenal expansion. MacDonald’s owes its growth to the sameness of its process that has resulted in the sameness of the end product delivered in the same interval of time!
What has made this business expand and be outstanding is that its profit has been achieved everywhere and every time. The key to such effect is the ability to reproduce through replication, not duplication, of its product and process. Nobody likes a duplicate for it is the imitation of the real thing. However, if the real product can be got with the same quality and in the same quantity, that’s the key to multiplication into multiple locations. The crux of such an achievement is thus having a model, prototype and a pattern to emulate, and then following it strictly.
A pattern and a model enables easy way to multiply, expand and establish. If there is no pattern, then the original prototype will become submerged and lost in the milieu of possibilities and modifications. Only when the integrity of the design of the source model is maintained, the reproductions will be true to the prototype and can be validated as that product. Otherwise, you will end up with imitation that looks like the original but does not retain its integrity. Only when its integrity is safeguarded can the product be trademarked.
The key for an industry to grow and impact with its product is this same thing, a pattern or a model or a prototype. This is especially true in the textile industry where multiple garments can be tailored using a key pattern. This is indeed crucial for the export of such garments, for each and every piece must be the same as the model they showed the buyer. The colors may vary, but the pattern and sizes ordered must not very from the original that was exhibited while receiving the order. Every industrial product goes through the same process, including big one’s such as cars and trucks!
In the Bible, we see both in the Old and New Testaments a pattern of worship and life given to the people of God to live as a community of faith. Through Moses God gave Israel a manner of life in very minute detail, including their worship, their holidays, their occupation, their diet, their justice system, their education, their family life etc. Since they were the people of God, their life revolved around worship and expressions of their faith. Their allegiance to Yahweh permeated every part of their existence and the sociocultural as well as economic and political construct of their lives was ordered by His instructions, communicated to them as His laws. Irrespective of the places they migrated to, they maintained their identity and their distinctiveness through this pattern of worship places, practices and lifestyle!
Similarly, in the New Testament Christ, as the Apostle and Architect of His Church, gave Paul His administrative plan for those who follow Him to exist as His people on earth. In order for them to be the community of faith, He gave them a distinct blueprint and pattern for their lives so that would be witnesses of His death, burial and resurrection. The way they lived as individuals, families and community would communicate the good news of His love for all to the world around. This pattern was for all times, providing a sociocultural framework for His followers that would distinguish and set them apart as the adherents of His teaching.
Paul and other apostles faithfully communicated this framework through their teaching and their letters, urging the people of God to follow the pattern of life and inward transformation. This was what would set them apart and brand them as Christ’s, worthy to be called His people.
The question to ask today in our churches is this: Are we following the pattern shown and showcased by the Apostles and the early church? Is that a core reason that we haven’t multiplied and expanded the way they did? What if returning to the way of Christ and the Apostles is the need of the hour and the appropriate step to take if church has to shine with the glory of God?
After all, the blessing inherent in creation for multiplication is: each kind bringing forth its own kind!